tag:blogger.com,1999:blog-2878145139485098250.post6847304564153005557..comments2023-07-14T05:27:32.803-04:00Comments on PR & Social Media Back Talk: Why Has It Gotten Harder to Reach Reporters & Four Questions about Working with Reporters in An Age of News DistractionNorman Birnbachhttp://www.blogger.com/profile/05964900498679420101noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2878145139485098250.post-63364193753258010282017-05-20T17:39:41.406-04:002017-05-20T17:39:41.406-04:00Yup - it's never been more difficult to reach ...Yup - it's never been more difficult to reach a reporter. They're distracted, we're distracted. I think it's input-fatigue; everyone is overwhelmed with news, tweets, whatsapps, pokes, texts, etc. Anonymoushttps://www.blogger.com/profile/07591359565328512445noreply@blogger.comtag:blogger.com,1999:blog-2878145139485098250.post-83619000748669861972017-05-18T11:21:15.648-04:002017-05-18T11:21:15.648-04:00Completely agree that it's difficult to reach ...Completely agree that it's difficult to reach reporters when just about every day the President upends the news cycle. He's done it time and again. That you can't reach reporters is actually a good thing. There have been a number of times when I've pulled a TV or print news story...or the station/media outlet has pulled it...because it would get zero attention while the world or industry is riveted by more pressing news with long-term implications. The story will get more play when the intended audience is paying attention again. Today I would bet newsroom chatter is about Roger Ailes' sudden death. Ednahttps://www.blogger.com/profile/08774716147253697489noreply@blogger.com