Tuesday, November 15, 2022

PR BackTalk is Moving

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We've launched a new website and are moving the blog. To get our thoughts in the future, please click here: https://bit.ly/PRBackTalk.  ...
Monday, September 12, 2022

Hyperlocal News Was Supposed to Thrive -- But Now It's Not. So What Happened?

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Several years ago, as regional newspapers began shutting down in droves, the smart money was that hyperlocal media would not survive, it wou...
Monday, July 25, 2022

Five New Lessons about Crisis Management

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Given the state of politics, it's probably never been easier getting into a crisis and never more difficult to get out of one without al...
Monday, April 25, 2022

New York Times Again Validates our 'Energy Crunch' Prediction

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Back on March 9, just short of two weeks into the Russian invasion of Ukraine, we posted a prediction that there would be a lot of coverage ...
Monday, April 18, 2022

Print Editions of 20+ Local Boston Community Papers Will Cease in May + 10 Observations about the implications

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More than 20 local communities, particularly in suburbs west of Boston, will lose the print edition of their local weekly papers. The papers...
Monday, April 11, 2022

10 Components of a Success Thought Leadership Campaign

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In the past several posts, we've written about thought leadership campaigns, comparing them to product PR and identifying five ways thou...
Monday, April 4, 2022

The Climate Beat at the New York Times is, um, Heating Up & Times' Columnist Validates our 'Energy Crunch' Prediction

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One trend that we didn't highlight in our 20th anniversary list of predictions is climate change. The reason: because it's already s...