Thursday, January 7, 2010

Has Print Advertising Started to Recover? And what does that mean for PR?

According to the Wall St. Journal, "Ad Influx Brightens Hopes For Newspapers, Magazines," some print magazines are posting small increases in their advertising pages for March (I know, it's only Jan., but magazines issues are often working three months ahead).

That's good news, even if we're takling about a 3% increase over last year. Which still represents a significant decrease from a couple years back.

Which is to say: a long way back from being called robust.

Yet, every increase in advertising pages could be good news for PR functions since there's traditionally every additional ad page increase includes an additional page of editorial. That means more opportunity for PR functions.

Ok, that may be only a 3% increase in March, but that's better news than what we saw for all of 2009.

Here's to a better year!

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