We've talked about living in an age of anxiety, and that's not diminishing, unfortunately.
We've recommended that when appropriate, companies should consider emphasizing how they can help reduce stress. (Even B2B companies can consider talking about how they help reduce stress for decision makers.)
We've also noted the rise of mindfulness and apps to help guide people -- last week, three different people urged us to download the same mindfulness app, and it seemed like a cult. (We tried it but had difficulty with it, and kept urging the narrator to speed things up, feeling like the 10-minute session was taking too long. Clearly we've got work to do.)
Meanwhile, Bloomberg Businessweek has a suggestion: "The World Depends on You Throwing a Party. More connected than ever, we are also lonelier than before. The case for being a host." Key quote from the article:
At the very least, let's agree: The more time we spend with our devices, the more time we need with actual human beings."Interesting, the article notes, retailers and real estate developers are commissioning designs that turn places into gathering places. For retailers, that's an advantage over online retailers. For developers of commercial buildings, offering "lots of greenery, soft seating and even carefully chosen accents and music," are succeeding in "inviting tenants and guests to interact."
So Bloomberg Businessweek is validating our prediction. But in the interest in helping reduce our readers' stress, we're going to keep this blog short so that you can turn off your device, and start interacting with real humans.