Monday, December 10, 2007

What does it mean that Fortune & BusinessWeek have undergone makeovers

Earlier this year, Fortune & BusinessWeek both unveiled new designs. BusinessWeek has specifically said that it updated its design with the intention of being more web-like.

One unusual aspect to its new design is that BusinessWeek articles now offer links to articles and sites from non-BusinessWeek articles and sources.

Although I can't pin down the last time both publications revamp their designs, I do believe the last time was earlier this decade -- which represents a much shorter time between redesigns.

That is another indication that Fortune and BusinessWeek realize that they must continue to work to relevant to web-savvy readers.

Interestingly, both publications have also redesigned their websites. They share similarities but are not 100% similar.

What's also interesting is that some of the print design elements seem as if they are designed for mobile users, and are less glitzy, less interesting.

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