In other words, it covers the glitz and glam areas of business: billionaire hedge fund managers (but not necessarily on the hedge fund business itself), fashion (a recent two-page spread looked at the value of the Chanel brand); Culture Inc. (a feature subtitled "Where art meets commerce") and publishing and media.
If you think publishing and media are the same because you didn't realize publishing meant book publishing, you're not in the magazine's target demographic.
And if you think media means something other than the big time traditional Allen & Co. Sun Valley Conference players, then you're not in its target demo. (If you're unfamiliar with the annual Allen & Co. Sun Valley Conference, check out its Wikipedia entry and pick up some other business magazine.)
However, there's one small section that I turn to each month -- it's Andy Borowitz's always funny "Next Month's Business News." This month's predictions of next month's business news includes several great items, including:
- "The Economy sux:(. In a sign of consumers' increasingly gloomy mood, the use of frowny-face emoticons in text messages will surge."
I also liked the one about the Verizon analyst call that "will be dropped for no apparent reason."
Only a few of his columns are available online, but check out a sample here.