3 Reasons for Small Businesses to Engage in Social Media

According to Small Business Success Index, cited by Entrepreneur Magazine, small businesses reported the following results from being engaged in social media:

• 59 percent Identifying and attracting new customers 
• 61 percent Developing a higher awareness of the business in a market 
• 63 percent Staying engaged with customers

Some pretty good reasons. They appeared in a sidebar to Chris Brogan's regular column in Entrepreneur.