Friday, January 13, 2012

2011 Trends Report Card, Part II

Here are more grades on some of the trends we predicted for 2011.
2011: The year of the app-based media subscriptions. Pricing for app-based subscriptions were a big issue for publishers, but many now produce free apps that enable either per-issue (for a fee) access or free access for print subscribers. Some publishers have not figured things out, charging more on a per-electronic copy than for a per-print copy. Slowly more subscriptions are available on the iPad's Newsstand, which is great in that it aggregates a number of publications in one place, but not so good for publishers that once could expect their apps to appear on the screen by itself. Overall: B since this did not get much media or social media attention.

Converging media continues to converge.We predicted blurred lines among traditional media as newspapers reporters post video versions of their text stories; TV reporters post text versions of the video staandups, etc. That trend will continue in 2012 and beyond. Overall: A.

We'll publish more of our annual report on Monday. In the meantime, you can check out all our 2011 predictions here: Part I, Part II, Part III, Part IV and Part V.

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