Here are Calacanis' main reasons for saying blogging is dead:
- "Folks are so desperate to be heard–and we all want to be heard that’s why we blog–that the effort put into being heard has eclipsed the actual hearing."
- "Bloggers spend more time digging, tweeting, and SEOing their posts than they do on the posts themselves."
- Five years ago, to be a successful blogger, you had to “show up every day.” "Today? What’s required is a team of social marketers to get your message out there, and a second one to manage the fall-out from whatever you’ve said."
- "Excelling in blogging today is about link-baiting, the act of writing something inflammatory in order to get a link."
Why? Here's what TechCrunch says: because "You will likely see his emails re-published, probably on a blog and probably with comments and everything else."
Just like I've done here.
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