Insights and attitude about PR, journalism and traditional and social media.
Tuesday, April 7, 2009
NY Times Offers PR Advice to Bank of America
The New York Times published a special "DealBook" section that included an unexpected article: "How to Win the Spin the Win Game: Some Advice for Ken Lewis." Written by Paul Pendergrass, a PR pro, the article lists more than five things Lewis ought to do -- compared to the five actions we suggested for AIG -- but they're pretty good, including:
Give 'em a reason to care
Give 'em a reason to believe
Check it out.
As for editors at the NY Times giving free PR advice, I guess turn-about is fair play. After all, this blog often gives advice to newspapers on how to run their business.