Friday, June 26, 2009

Is Twitter Right for Your Brand?

MediaPost's MarketingDaily has an interesting post, "Is My Brand Right For Twitter?"

There are some good questions along with some brief case studies of organizations doing a good job.

Some key questions include:

  • What's your position, your brand's history? Can you sum it up simply?
  • Who maintains the brand's voice? Does a brand ambassador exist?
  • How well do you know your brand's age demographic?
Worth reading and discussing.

Do you have additional questions to help organizations determine if they should get on Twitter?

No comments: