In this case, the Journal sees "green politics" as the villain, not the U.S. Chamber of Commerce. This is not a political blog so I'm not going to wage in, on one side or the other, of the political issue at stake here.
Regardless of the cause, even if there's seems to be a vast Apple, Nike conspiracy, as the Journal alleges in its editorial, "Apple, Nike and the U.S. Chamber: Putting green politics above the interests of shareholders," the fact is that the U.S. Chamber of Commerce has a crisis on its hands.
I wrote earlier this week, Problems at the US Chamber of Commerce -- and what we can learn about managing a crisis of confidence, that part of the crisis is that the US Chamber doesn't realize it has a crisis on it hands.
Even if the organization does not want to change its policy with regard to the current climate change bill, there are steps it can take to more fully explain itself to its members and to the extended business community.
At the very least, the US Chamber is missing an opportunity to make its case in front of a larger public that may no be paying attention.