Friday, April 27, 2012

Wall St. Journal Validated Our Trend about Pivoting

We always look at words that we think will be widely used in the media in a given year. This year, we chose as the most overused phrase in 2012 could be: lean-back/lean-forward user experiences. 

Earlier this month, we changed that to nominate the word "pivot" as a key word for 2012. In this case, pivot is used to indicate when a business (generally always a startup) changes its focus, its technology, its strategy, etc. to find a new business model.

The Wall St. Journal validated that prediction with its article, "'Pivoting' Pays Off for Tech Entrepreneurs."

Check out the article and let us know if there are other words you would nominate as the most overused word of 2012.

1 comment:

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