1. Converging technology, like the “paperless office,” won’t live up to its hype. The real story with converging media is BYOD – Bring Your Own Device to the office. We correctly identified BYOD as a trend but overstated problems with multiple devices as a topic of coverage. Grade: B-.
2. Data will be bigger in 2012. Big Data did generate a lot of coverage, too many to cite. But we’ll one New York Times article: "The Age of Big Data" which says it all. Grade: A.
3. Ongoing Tech Trends we expect to continue from 2011:
· Cloud computing: This trend started in 2010 but continues to go mainstream. Grade: A but we admit this was a gimme.
· The battle of tablets: Just because the first battle went in Apple's direction does not mean that wannabe iPad Killers have given up the fight. Competitors still want to get into the action and capture some of the marketshare. From the media's perspective, it's a two-horse race between the Kindle Fire and iPad. We expect a third option to gain some traction, but the iPad will continue to dominate. Grade: A.
· The three most important tech trends will be mobile, mobile, mobile. Unless the three most important trends are social, social, social. For example, enterprise technology now needs not only to have an intuitive interface, it also must be accessible on iPads. Grade: A.
· Gaming is not just for kids. Gaming will continue to be integrated into business and training apps to keep people engaged and entertained. Grade: B because while the trend continued it did not generate the kind of media attention we expected.
We'll issue our last set of grades in tomorrow's post.
In the meantime, let us know if you have any questions or comments.