- The media business has not stabilized. Unfortunately we got this right. The New York Times just completed a buyout program of 100 newsroom employees that saw some prominent reporters like Stuart Elliott, a leading advertising columnist, and Bill Carter, author of several best sellers about the TV industry, leave the Grey Lady. Yet the Times claims that it still has approximately the same number of newsroom employees – just different mix of skills. Grade: A
- Journalists continue to use social media to announce and report – and broadcast reporters often recap the mood on Twitter. Reporting on what celebrities are Tweeting about a news incident is not, by our definition, news but we’re seeing a lot of that on broadcast news, even online – when, if I want to see what at celeb is Tweeting, I can go right to that celeb’s Twitter ID. Grade: A
- Traditional media will be burned in 2014 by jumping on a social media trending topic. This feels true even though we can’t point to a specific episode. Grade: B
- Native advertising will be big in 2014. Clickbait or Native Advertising is a big deal in 2014. A lot of people don’t seem to like it but it seems like it’s here to stay for the near future. Grade: A
- Marketing via flash mobs will seem so 2009. We were right about this. Grade: A
- Instagram and Pinterest will remain important sources for recommendations and inspiration.
o Neither site was dethroned in 2014 but Tinder may have captured the prize for generating the most buzz in 2014. Grade: A because we were right about the importance of Instagram and Pinterest as well as a growing awareness that there is a disparity between what people post and the lives we actually live, and that marketers need to make sure they develop easy-to-capture-and-share content, particularly with regard to video and still photography.
Stay tuned for a report on Marketing Trends, tomorrow.