Tuesday, February 4, 2020

WSJ Validates Our Trends on Privacy and Robots & Offers Some We DIdn't Consider

We wrote and published our 2020 trends before seeing this article "Robots, Mood Enhancers & Scooters: 10 Top Consumer Trends for 2020" appeared in the Wall St. Journal.
So we're pleased that the Journal picked two of the same trends: privacy concerns and more robots. Our initial set of trends, which included privacy, was published Jan. 8, while our additional set of trends, which included robotics, appeared Jan. 15, the same morning that the Journal article appeared.
The Journal's set of trends included some we didn't consider, including
  • Homebodies: During economic, political and personal uncertainties, people often retreat to their homes, the Journal notes, which will likely fuel growth of internet shopping, home fitness, and food delivery services.
  • Instant Gratification: We didn't frame a prediction about staying home but we took a look at convenience, mentioning those three growth areas. The Journal agreed, and went a bit further: "Shorter attention spans means that people expect information to be as accessible as possible in the quickest possible time frame." We think this absolutely correct.
  • Inclusivity: According to the Journal, "more products and services are highlighting 'inclusivity for all,' including people with physical and mental disabilities. In our set of predictions, we mentioned voice control will be built into more devices, without drawing the connection to inclusivity. We liked this, and are sorry we missed that point.
Check out the other trends the Journal identified in the article.

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