It's the Info, Not the Culture: CNBC expands overseas

Great article about CNBC's international growth by Brian Stelter in the New York Times: "Overseas, Sedate Affiliates Give CNBC a Lift."

The subhead in the print edition tells the story: "The Same Brand, But Less Shouting." I'm not sure why summary is not available on the online version because it's very helpful, and was the highlight (used to be solid lines of text), which said, "No stock tips, and an aversion to the parent's over-the-top enthusiasm."

What's interesting is how brands are translated to different cultures. In the States, we think we export our culture (certainly our movies).

But for global marketing functions, it's important to understand what does not translate well. This article gives some useful insight.

CNN Drops "The Crawl" -- Are "Crawls" Dead...Yet?

New York Times' new media/tech reporter, Brian Stelter reports that CNN has dropped its crawl -- "the unending stream of news capsules that have inched relentlessly across the bottom of cable news programs for seven years, disappeared from CNN last Monday."

Survivors include CNBC, Fox and other cable and broadcast news programs.

Now I wish CNN would stop proclaiming everything it covers as "breaking news." Turning to CNN at random times over the past week, every story seemed to be accompanied by on-screen graphics claiming this to be "breaking news," but most were not. Brian, can you get on that, please?

Meanwhile, check out the story, "The Flipper Challenges the Crawl."