This week's articles seem to all be about what's dead or not.
No question that a whole lot of traditional media -- and PR -- is changing.
In the Dec. issue of Fast Company, best-selling authors Dan Heath & Chip Heath argue that we should "Fight the Urge to Think in Clever Taglines." (The article was re-titled from "Kill the Slogans Dead" for the online version.) "Made to Stick: The Anti-Slogan Argument: Fight the urge to think in clever taglines."
Showing posts with label Made to Stick. Show all posts
Showing posts with label Made to Stick. Show all posts
Friday, December 12, 2008
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