No One Covers the Travails of the Wealthy Like The NYT or Wall St. Journal? Last in a Long Series on This Blog

As readers of this blog know by now, both the New York Times and Wall St. Journal spend a lot of resources and ink on covering the super rich.

The latest examples:

• "They’re Pinching Hundred-Dollar Bills" by Geraldine Fabrikant, which starts like this: "The jet set, too, feels the pain."
• "Wealthy Are Afraid They’ll Run Out of Money" by Robert Frank, a senior writer for the Wall Street Journal and the author of "Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich," published in June.

So here's the deal: if you are working in marketing or PR, here's the lesson: Look for story angles or proof points that show something counter-intuitive about the super rich. It doesn't even have to be so counter-intuitive. For example: "The turmoil on Wall Street has not only taken down once-solid companies, it has cut into the wealth of some Americans whose fortunes were tied to those companies. So the wealthy — and many still are that, by most measures — are postponing big purchases."

Meanwhile, because the point has been made by now, I will stop counting Times or Journal articles that document how the downturn is impacting the super rich. I think we get it.

No One Covers the Travails of the Wealthy Like The NYT, Part Duex

Another day, another article from the New York Times about the travails of the wealthy.

Today, it's owners of second homes who can never get friends to visit.

Get out your handkerchiefs, and check out "Regrets Only: Despite all the invitations, some second-home owners find that filling the guest room is a challenge."