Monday, November 17, 2008

It's That Time in the Economy Again: TechCrunch Layoff Tracker

TechCrunch has begun tracking all of the relevant layoffs in the tech sector with the TechCrunch Layoff Tracker. And Philip Kaplan, founder of the last recession's bellwether, F*ckedcompany, has nearly 4,000 followers on Twitter.

According to TechCrunch, more than 58,709 people have lost their jobs since Aug. 27, 2008. That total, derived from 198 tech sector layoffs, is a global count, including US, Finland, India, UK and a surprising number from Israel. (What's scary is that that total was 49,000 and 179 layoffs just last week.)

The results may have more to do with who's submitting the layoff tips than is representational of the actual total.

But the implications are clear -- there have been a lot of layoffs, and there are, unfortunately, more to come.

From a client perspective, we expect to see lead gen to be even more important for marketing departments than it has been until now, as companies focus on driving sales.

From a PR agency perspective, we expect layoffs like the 20% at Racepoint ("Racepoint points 20% of staff to the door," Mass High Tech) to fuel new virtual agencies. The challenge for these new PR startups is that they will be competing with small agencies that got started in the last downturn and have had years to build up a track record of success.

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