We think the media will continue to focus on Apple, Google -- including Apple vs. Google -- as well as Microsoft as a distant third player, at least in terms of coverage.
There are, of course, thousands of tech companies in the U.S.
But given tech sections at daily newspapers generally focus on smartphones and, increasingly, tablets, and digital cameras, Apple and Google are the main stories for consumers.
When it's time to talk about laptops and printers, Dell and H-P get their share of articles.
That doesn't leave much room for the rest.
Check out "The Media’s Double Vision about the Digital Age" that provides more details, based on a Pew Excellence in Journalism study.