Turns out that that the phone number listed on the false notice actually goes to KFC.
And, it turns out, that the notice was not true.
McDonald's has a strong track record of diversity. And once the company found the hoax, it tweeted a response and then retweeted others who supported the Golden Arches.
But there are some, including Ragan.com's Matt Wilson, who asked, "Did McDonald’s do enough to correct a Twitter hoax?"
Check out the article, but here are some points to consider about McDonald's response:
- People started using the hashtag #seriouslymcdonalds to comment on the issue. In my search, I did not see that McDonald's used that hashtag, so that people looking at that as a trending topic probably would not have seen McDonald's response. Instead, McDonald's retweeted some other folks' tweets that included the #seriouslymcdonalds hashtag.
- They could have made a temporary change to the link listed in the McDonald's bio; right now it links to the @McDonalds Twitter Team -- but the company could have added a temporary statement about the hoax and its track record in supporting diversity.
- Since this was a hoax perpetuated outside the company -- i.e., was not an employee prank, like that video from KFC's employees or a mistweet by the Chrysler social media agency or the Red Cross employee --- McDonald's could have taken a more aggressive stance in getting out the news that the photo was a hoax, and to have pointed to its decades of diversity success. The company may have wanted to be cautious for fear of unleashing copycat hoaxes, but I think it's an opportunity to tout its record on diversity. And, as some noted in Wilson's article, this hoax is likely to re-appear anyway because it can be difficult to kill rumors (Pres. Obama's birth certificate is just one example).
I have no way of knowing, but am wondering if ex-McDonald's employee, the Hamburgler may still carry a grudge.
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