Showing posts with label convergence. Show all posts
Showing posts with label convergence. Show all posts

Monday, February 6, 2012

Birnbach Communications' Top Predictions for 2012, Part 6

Here's Part 6 of our predictions:

1.     Converging technology, like the “paperless office,” won’t live up to its hype. Converging technology was supposed to result in single devices that could handle multiple functions.  The problem: we still need too many chargers and have too many devices to sync.  Although smartphones have killed the wonderful Flip camera, and damaged sales of standalone cameras, dedicated GPS units and watches; convergence hasn’t delivered exactly clear benefits. Instead, we own and carry more devices: laptop or ultrabook, iPhone or Android phone (or, decreasingly, BlackBerry), iPad, iPod, etc. What’s worse are the multiple chargers we need to power those devices: laptop charger, phone charger, iPad charger (at least iPhones, iPads and iPods use the same charger) -- which doesn't take into consideration the separate chargers for all of these devices for your office, car and home.

But the real problem with multiple devices is the need to sync them all. Every device seems to contain an address book for friends, family and work, and those address books all need to be replicated on your cell, your work and home phones, laptops, tablets, etc. – if only because no one ever remembers phone numbers anymore. The same is true with email accounts on different devices and calendars, especially if you need to track activities for your spouse and children. The problem is that not all devices sync well with others. So mistakes and false information creep in, leaving users with zombie appointments that keep updated but can't be killed, um, deleted. Multiple devices require different syncs during the day, which increases the likelihood of some information that you actually need getting overwritten or misinformation getting repeated and reducing the owner's confidence in the info. This gets even more complicated as the workplace increasingly is embracing Bring Your Own Device (BYOD) to the office.  The ability to have devices operating on different platforms sync and communicate to each (techs call that “interoperability”) is critical in a BYOD work environment.  Some companies, like Apple, prefer their own ecosystem so that you're not-so-subtlety pushed to buy only one platform, theirs. B2B tech vendors have tried that before, but their corporate customers don't like to be locked in. While there will always be Apple evangelists, the rest of us want interoperability, and customers will be better served if we get that. If there's truly an app for interoperability, it needs to be simple to use and cost-effective. Otherwise, convergence won’t live up to its promise. And for personal usage, convergence is sometimes more important than the device itself.  This point is perhaps best made by noting that young adults love all the features on their phones, except two: the phone (because they rarely actually use phones to make a call) and voicemail (they prefer texts).

Let us know if you agree or disagree. And check back tomorrow for additional predictions.

Wednesday, July 8, 2009

As Technology Converges, What Should the Strategy be for Point Technology like GPS?

Convergence has been a hot technology topic for a long time. Today's New York Times takes a look at the downside of convergence for GPS manufacturers, in "Sending GPS Devices the Way of the Tape Deck?"

Smartphones, especially that particular one that promotes itself by saying "there's an app for that," is where so much technology is converging. (It hasn't been easy finding a simple cellphone that only makes calls for several years.)

And while that's good news for users by reducing the number of devices we must carry, that's not the case for some of the technology providers.

GPS, for example, is now included in many smartphones, decreases sales of dedicated GPS units. No doubt the dedicated GPS units do some things much better than the GPS on your iPhone such route planning , identifying points of interests, remembering key addresses, and working when outside of cell coverage. Dedicated GPS units can also be much faster than GPS-enabled phones. Plus, you can carry on a conversation while also looking at your map, which you can't do with a smartphone and directions.

Still, it seems inevitable that sales of GPS devices will decrease -- that is GPS for driving. Specialized GPS devices for hiking/offroad and boating will continue as a niche play.

The challenge for TomTom and Garmin, two of the best known GPS manufacturers, is how to survive.

While I prefer Garmin's Nuvi line, I'd have to say that Tom-Tom's strategy appears to be superior to Garmin's.

According to the Times, "
TomTom, based in Amsterdam, recently announced that it would introduce a portable navigation application for the iPhone this summer that would feature turn-by-turn directions and audio prompts. Unlike existing GPS apps for the iPhone, TomTom intends to charge a one-time flat fee rather than require users to pay a monthly subscription fee.'It’s the manifestation of our strategy to make TomTom available across different platforms, including the smartphone,' said Tom Murray, the company’s vice president for market development. "

According to the Times, Garmin "is taking a different approach...(and) plans to release a combination navigational device and cellphone called the Nuviphone later this year." The problem: "The company’s bet — that it can beat established smartphone makers like R.I.M., Apple, Palm and HTC at their own game — is a risky one at best, said Julien Blin, principal analyst at JBB Research, who follows the industry."

I totally agree with Julien Blin -- Garmin knows how to make cool devices, but smartphones are difficult, and require additional skillsets than what Garmin has shown previously. It's going to be a tough sell.

We see more technology companies developing technology components to make their apps available cross-platform. Our client, Avistar, recently announced a new videoconferencing solution, the C3 Media Engine, that does just that -- allows developers to embed videoconferencing capability into their applications. Spreadsheets, word processing documents, presentations all can easily have a button that enables you to communicate and collaborate with clients, colleagues, etc. from within the app. No switching back and forth from one app to another to the videoscreen.

I don't usually mention clients in this blog, but I think that smart companies are adapting now to imminent convergence. I think TomTom is making the right bet, and so are companies like Avistar.

What do you think smartphone convergence will look like?