Thursday, September 24, 2009

The Role of PR in Marketing in a Web 2.0 World

There's a lot of concern about the role of PR in a Web 2.0 or 3.0 world.

I don't really believe them.

I think there will be a need for what PR can do for companies, even if print media continues to be replaced by online-only media.

BusinessWeek's current issue has an interesting story that supports that notion. Check out: "The Great Trust Offensive; Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets."

I think social media belongs in the realm of PR, not just marketing or customer service.

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