The Wall St. Journal validates our Cutting the Cable prediction. In an article published yesterday, "Over-the-Air TV Catches Second Wind, Aided by Web," The Journal reported the same driving factors we cited:
With an increased array of online-video programming now drawing viewers' attention, companies are starting to pitch consumers on complementing online video streamed from the Web with broadcast-TV signals as a way to save money on cable subscriptions....There are signs that consumers are responding. Here's what we said on Feb. 1st:
This year, expect more people to reduce their monthly expenses by cancelling their cable subscription – partly to reduce monthly expenses and partly to use new technology that provides a flexible alternative, allowing us to watch what we want, when we want, and on the device of our choosing.
It's always nice to be validated by the Wall St. Journal.
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