There were the "Cola Wars" between Coke & Pepsi.
There was Microsoft vs. IBM.
Google vs. Yahoo.
Microsoft (now with Yahoo! search) vs. Google.
Even an MSNBC vs. Fox. (Read "At Fox and MSNBC, Hosts Refire the Insult Machines," by Brian Stelter.)
Now there's Google vs. Facebook.
Check out Wired's "Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out."
According to Wire, here are four critical steps that PR functions should be aware of in terms of understanding how to work with Facebook:
- Build critical mass. With more than 200 million users, I'd say Facebook has done that.
- Redefine search. Very interesting -- enabling people to use their Facebook friends for advice instead of Google search.
- Colonize the web. Facebook Connect allows people to sign on and comment about posts from other sites, but the comments appear on their Facebook page.
- Sell targeted ads, everywhere.