Friday, October 12, 2007

Network News Program Adapts to the Web

According to the New York Times, "ABC Reshapes the Evening News for the Web," "ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for a Web audience.

"The 15-minute Webcast often features Mr. (Charlie) Gibson (whom the article notes later is the oldest of the network anchors) in the anchor chair, but the similarities end there: the segments can run long, and they purposely look raw and personal, as if they were made for MTV rather than ABC."

The article notes that the Webcast has evolved over the past 20 months, when it had been a Web-only distillation of the regular news. The Webcast includes more pop and tech news than the on-air edition.

In contrast, CBS and NBC repurpose their regular evening news onto the Web.

Makes ABC News a much more interesting media to work with.

1 comment:

Norman Birnbach said...

Interesting update: Amanda Congdon, perhaps best known as the anchor of RocketBoom, the first really popular videoblog, tried an experimental webcast with ABC News. The experiment lasted a brief time -- while that hasn't hurt her trajectory, it does show that videoblogs are not ready for prime time networks.