Tuesday, April 3, 2018

Practical Jokes on April Fools Have Impractical Results: 5 Tips on When Not to Use Humor to Humanize Your Brand

We're not big fans of April Fools jokes. Especially now when credibility and corporate culture are currently battle ground issues for news, media and marketing.

We get that April Fools pranks can be seen as a way to humanize a person or company not otherwise associated with a sense of humor. But that can be a strong reason not to engage in a prank.

Three years ago, we wrote a blog about an April Fools prank on Good Morning America that we thought undermined the credibility of ABC News and of George Stephanopoulos

This year's candidate for worst practical joke: Elon Musk. 





This was followed by two other related tweets.

None of them funny given last week's news about a significant recall of 123,000 Model S cars that generated headlines like:

The recall is necessary to fix a power steering bolt, which seems like a fairly important issue to address. And also follows, as the Wall St. Journal noted, "as the electric-vehicle maker grapples with the aftermath of a fatal car crash." The Journal also pointed out that Tesla has about $10 billion in debt.

So the question we'd ask is, "Is this the right time for a CEO of a publicly held company to post a fake Tweet that Tesla is filing for bankruptcy protection?
Our answer is pretty simple: No. This is not a good time. Even, or perhaps, especially, on April Fools -- if only because it sends a message that the bad news doesn't matter.

There is never a good time, really, for a CEO to post as a joke that the company is declaring bankruptcy, followed by a photo of that CEO allegedly drunk.

The result: a 5 percent drop of its share price on Monday, the first day of trading since the faux-bankruptcy Tweets (one of which mentioned a last-ditch Easter egg sale to bring in cash to stave of bankruptcy). Worse, it continues a streak from Sept. 2017 that has seen Tesla lose 36 percent of its share price.

The lessons here include:
  1. Respect your corporate brand.
  2. Humor can humanize a brand but make sure it's the right kind of humor.
  3. It may be a good idea to humanize your brand but make sure the humor works with your brand and your corporate culture.
  4. Don't joke around when you've had bad news because that makes it seem like you're not taking the bad news seriously.
  5. If you've had to issue a substantial recall and $10 billion in debt, don't joke about bankruptcy -- especially if you're the CEO of a publicly held company.
We assume Tesla's PR had nothing to do with the Tweet prank prior to Musk publishing it. But they have a lot to clean up now. That's an unforced error the company didn't need.


Monday, March 26, 2018

Conservatives Validate Our Prediction about a Big Tech Backlash, According to the New York Times

We know, a lot of our blog articles this year have been touting that our predictions have come true. While we are planning a number of articles that go beyond acknowledging our predictions have been validated, we do think it provides context when we see how the trends actually hit.

At the end of 2017, we said: 
There will be a debate about whether or not and how to regulate Facebook, Google and Twitter. The concern is about the power of their algorithms to determine what we see, especially regarding political ads and the veracity of the news delivered to each of us. The three major platforms have not disclosed specifics but have committed to working to increase transparency and prevent completely false and irresponsible content from being perceived as real news. The underlying questions are: "Has big tech gotten too powerful?" and "Can the major players truly clamp down on the false narratives spread on their platform?" and "How can Congress find a way to regulate them to prevent it from happening in the future?" Expect Congress to continue to hold hearings on the subject – just don’t expect any agreement on the answers before 2018’s midterm elections. (Net neutrality, another issue that also involves big tech, will be an additional source of debate and contention.)
We've already seen a lot of media coverage and Congressional hearings about the unchecked power of algorithms, and the havoc they can wreak. (I feel like I'm writing about a supervillain in a Marvel movie.)

We've seen a big tech backlash from the usual sources but now we're seeing it from otherwise free-market conservatives. Check out this New York Times article: "New Foils for the Right: Google and Facebook" (print headline: "Conservatives Find New Foil in Culture Wars: Silicon Valley" -- still not sure why The Times and other outlets don't let you search using the print headline but that's a topic for another blog post).

The article uses a soon-to-released documentary, "The Creepy Line" that looks at possible censorship of right-wing views as part of the ongoing culture wars.

Right now, with the left saying Google, Facebook and Twitter aren't doing to enough to prevent cyberbullying and misinformation and now the right saying those big tech companies are being too aggressive in sidelining views from the right -- big tech is between a rock and a hard place. 

It's hard to fend off attacks from both sides. Do too much, and one side complains. Back off a bit, and the other side now complains.

From our perspective, the real problem is there's never going to be a solution that fully satisfies critics on both sides. It will be a challenge for big tech to head things off with internal tweaks to their algorithms if only because the outside world (us) won't really see the impact of those tweaks. And Congress has shown itself unable to figure out a solution it can impose.

So.

We expect this to be a big issue that doesn't really go away. It certainly won't go away during the build-up to the 2018 midterm elections. And it won't go away Nov. 7, 2018, the day after the midterm elections when cable reporters start talking about the 2020 elections.

Wednesday, March 21, 2018

3 Top Tech Trends for 2018

For CommPro.biz, a dynamic B2B publisher serving communications professionals, I wrote three articles this year on trends. The first focused on Boston-based trends. The second on media trends. The third, below, discusses media trends.

The article is available below and on the CommPro.biz site, was published Feb. 21, 2018.


Although technology was once limited to geeks, today we all use technology without necessarily appreciating that the coolest tech we use may not be in our smartphones. As we have for nearly two decades, here is a list of top three tech trends that we expect to have an impact in 2018. In our experience, it can be useful to understand tech trends that will get covered by the media so that our clients can anticipate and develop story angles to leverage the media’s interest.
  1. Artificial Intelligence and robotics will continue to be “hot.” I. and robotics are “hot” technologies, increasingly connected. We expect to continue to see scare stories about a “robocalypse” in which A.I.-enabled robots replace human workers but we also expect articles that debunk the scare stories.
  2. Millennials’ impact will change how companies market products and services. In 2018, marketers will increasingly realize they need to change how they reach the 4.8 million 26-year-olds, and the millions of others currently 25, 27 and 24 as they encounter life-defining moments they call “adulting.” Millennials’ preferences and needs have already spawned new apps and services to deal with these responsibilities and choices. We also expect a trend that began in 2017 to continue: companies will continue to develop educational content, that as described by the Wall St. Journal, teaches “such basic skills as to mow the lawn, use a tape measure, mop a floor, hammer a nail and pick a paint color.” We also expect millennial preferences to become the default choice; for example, doorbells may become vestigial as millennials text, not ring, when they arrive at a friend’s house.
  3. Smart-Home automation gains acceptance but still is a niche offering. Smart homes are preferred in some markets but not everyone wants them. That said, smart home tech and appliances are getting easier to find, install and deploy. One driver is intelligent personal assistants like Amazon Alexa and Google Home but another is counter-intuitive: with a growing population of seniors aging in their homes, their adult children may insist on installing tech that can help them check in on their parents, adjust heating and air conditioning (already possible with Nest and other devices), turn on lights and get help via apps that their parents may not have figured out. Internet of Things (IoT) will likely fade because “smart home” is a more user-friendly term that’s easier to market.


Friday, March 16, 2018

More Bad News About Retailpocalypse: Death of Toys R Us

While other market indicators are strong -- such as the U.S. added 313,000 jobs in February -- that's not the case for retail, where there's bad news in several directions.

This week, Toys "R" Us announced that it will close all of more than 700 stores in the U.S. Here's the link to the Wall St. Journal article. The store closings will affect 33,000 employees.

But the implications go beyond those lost jobs. (And, by the way, even as the country adds jobs, it doesn't mean that the soon-to-be-unemployed will be able to land a new job quickly or without disruption.)

For example, 700 malls will now have big-box retail space they will need to rent out. Worse, unrented stores can lead to others deciding to close or move their stores. Today, Signet Jewelers, which owns Kay Jewelers, Zales, and Jared, announced it will close more than 200 stores. Instead, they will open new ones away from shopping malls.

The closings of Toys R Us and Signet stores puts more pressure on mall operators to find new tenant that mix well with the current set of tenants (i.e., not compete). Getting the right mix of stores to bring in traffic to the mall is more an art than a science. So mall operators need to find the right types of retailers that can use the kind of space being vacated by Toys R Us and Signet. And some of the remaining stores may decide to leave that particular mall. 

Meanwhile, the closing of the Toys R Us chain will also affect toy makers. Check out this Wall St. Journal article: "Toy Makers Stare at $11 Billion Hole With Death of Toys ‘R’ Us." So there's a negative impact that goes beyond the loss of retail jobs but could also lead to job losses at toy makers.

Unfortunately, we expect more news about the retailpocalypse this year. What we're still not seeing is a lot about the impact beyond job loss and impact on creditors. The media may start paying attention as the bad news in retail sector adds up. 

Wednesday, March 14, 2018

Our Prediction about Corporate Boycotts -- by Other Companies -- Has Been Validated

One of our of more important predictions for ongoing trends in 2018 is was no. 11
Corporate boycotts & consumer boycotts will continue. These are boycotts by companies in order to demonstrate distance from controversial programs and personalities. We also expect boycotts of companies that are boycotting those controversial people and programs.
We've seen that to continue to be true in 2018, even more so than in 2017 when we first made that prediction.

In the wake of the tragic Parkland shooting, a number of big brand names have broken ties with the NRA. We've also seen a minor backlash to corporate boycotts -- like the reaction in Georgia to canceling a tax credit to Delta, whose HQ is in Georgia. Although Delta says the cancelation of a discount for NRA members was coincidental, Delta is not backing down.

The reason -- and the reason this is significant, as I told two college students who were interviewing me as part of a class project -- is that corporate values are more important than ever, thanks to social media. We expect more from the companies we purchase goods and services from.

That means brands need to look at making statements on controversial political matters -- something they would never have done a decade ago. More than that, they need to find the right tone and expression for that statement. It needs to fit the brand.

While the media worlds, including journalism and public relations -- endure significant upheaval (which includes, notably, a news cycle that churns so fast that stories like a porn star's suit against a U.S. president isn't even the top story), one thing is clear. And it's good news for PR practitioners.

PR has changed a lot over the past decade or so, but brands still need people who can tell stories that help shape brands. The best people positioned to do this are PR people who can tell a story via traditional media and social media (it has to be across both channels).



Monday, March 12, 2018

John Oliver Validates Our BitCoin Prediction & So Does the Wall St. Journal

For our predictions for 2018, we said to expect that bitcoin and blockchain would generate a lot of coverage -- much more than prior years. We said bitcoin and crypto currencies would generate a lot of coverage even though most people won't be investing in them.

That seems to be an accurate assessment.

Just check out two media pieces new this week.
  1. Wall St. Journal: Why Blockchain Will Survive, Even If Bitcoin Doesn’t: Latest blockchain applications could bring overdue change to critical, if unsexy, functions in shipping, real estate and…diamonds by Christopher Mims, who writes the "Keywords" weekly tech column.
  2. "Cryptocurrencies: Everything You Don't Understand about Money Combined with Everything You Don't Understand about Computers," which appeared on "Last Week Tonight" with John Oliver.
Check out both, they're worthwhile. This is the first time we've noted a trend being validated by John Oliver, whose "Last Week Tonight" is perhaps the funniest of the comedy news programs.

We still feel that bitcoin and cryptocurrencies won't go mainstream in terms of wide ownership or use of them by the general public. But we do think Mims is right that -- once the hype about blockchain subsides -- there is a  blockchain has the potential for surviving and transforming industries.

What do you think? Will blockchain be the next cloud computing, which seems to have had a long-term impact on business? Or is it like Netscape -- a pioneering tech that spawned an industry while failing? Or like Google Glass (cited by John Oliver), an interesting idea that didn't solve a real need for people right now?

Let us know what you think.

Monday, March 5, 2018

5 Top Media Trends for 2018

While our annual trends, published as always in December in the prior year, covers a lot of sectors -- some directly based on client sectors, some based on sectors that interest us -- what interests us most overall are the trends affecting the media.

The media is really the organizing principle for all our trends.

So while we issued our predictions across three different blog articles, they were often based on what we saw as top priority/most important trends as well as ongoing trends that will continue to be relevant in 2018.

In the article, below, which originally appeared Feb. 15, 2018 in CommPro.biz, a dynamic site for communication professionals, I broke out top trends affecting the media. You can read the full article, below, or check it out at the original site at CommPro.biz.

If there’s one thing we’ve all learned over the last few years, it’s that we live in a media-centric world. Love it or hate it or don’t believe it, whether traditional media or social media, the media affects us all, and it is helpful to understand the trends affecting the media.
For nearly two decades, we’ve compiled an annual list of trends based on a wide-ranging review of the media world and interactions with media influencers. Here are our five top media trends.
  1. The news cycle will continue to speed up. If you didn’t understand before how it was a curse, we certainly live in interesting times. The news cycle has gotten faster – with news alerts popping on our phones several times an hour. News that would have been significant a few years ago quickly gets pushed aside, and no one wants to be miss the latest shocker.Regardless of political views, people are finding this exhausting. Even late-night comedians are complaining.
  2. People will be more anxious and angry.The constant barrage of news, along with the need to comment or read others’ comments, is turning this into the Age of Anxiety and Anger. Another cause: screen addiction and the expectation of needing to be connected 24/7 to our online communities – so you never have to feel alone – but it actually leaves most of us feeling more empty, worried and angry than before, even if factoring out politics. We anticipate more coverage on stress, anxiety, mental health and ways to de-stress, which includes taking a break from your device – aka a technology cleanse or digital detox – which is healthy and a good idea but may be impossible.
  3. 2018 will be tough for traditional and online media.  News consumption has increased, but not enough of us want to payfor the news. Great reporting takes effort and lots of resources but sharing news on social media doesn’t help pay for reporting. So traditional and even online media need to develop new advertising and subscription-based business models. Another thing that will affect the media landscape: if either or both of the AT&T-Time Warner and Sinclair Broadcasting-Tribune Media deals get approved.
  4. Fake news won’t fade in 2018. If we can’t even agree on a definition of fake news, it will be impossible for Facebook, Google and Twitter to design algorithms and for Congress to enact regulations to stop fake news. (What’s sad: It’s still easier and more lucrative to generate totally fake news than it is to produce real, fact-based news.)
  5. Cord cutters won’t save money or money. At some point, cord cutters may realize they’re not really saving money they still need to pay for internet access while also paying for a slew of must-have streaming services. Worse, accessing all those different streaming services on your TV (remember those?) is still more clunky and time-consuming than using a cable box to find the movie or TV show you want.
Unfortunately, these trends are likely to continue unchanged into the future. But, as we’re all impacted by the media, it’s important to understand how they – and we – are being affected.

Thursday, March 1, 2018

8 Boston-Based Trends for 2018

For CommPro.biz, a dynamic B2B publisher serving communications professionals, I wrote three articles this year on trends.

The first, originally printed on Feb. 7, 2018, looks at Boston-based trends. The article is available below and on the CommPro.biz site.

Although we live in a hyper-interconnected world, it’s easy to overlook regional differences. Even national trends play out differently, depending on your location, its economy, culture and resources.
With that in mind, while we’ve issued national predictions annually for nearly two decades, we decided this year also to look at how those national trends will play out in Boston – because that’s where we’re based but also because it is a hub for marketing and technology. Below are eight localized trends that we think will affect Boston this year.
  1. The “retailpocalypse” will to continue hit Massachusetts. Stores like Macy’s, Sears, Kmart, Gymboree and others have either closed or will close locations within the state. Those most affected: employees, landlords, and newspapers (since shuttered retailers stop buying local ads). Those least affected: customers, most who will just buy online – which is why these stores are closing anyway.
  2. The media landscape is changing. Big media consolidation (i.e., Disney acquiring parts of Fox, AT&T’s deal to acquire Time Warner, and Sinclair’s of Tribune Media) typically results in layoffs. But GateHouse’s acquisition of the Boston Herald also will likely dilute its local flavor and personality because current Herald reporters must reapply for their jobs and may be replaced or augmented by current GateHouse reporters. Meanwhile traditional and online media will continue to search for sustainable business models, which, unfortunately, they are unlikely to do in 2018.
  3. 8 Boston-Based Trends for 20182018 will be a good year for artificial intelligence and robotics.Those are strong Boston sectors so we expect positive news from local companies. Primarily A.I. and robotics are helping companies to automate processes whereas, on the consumer side, robots still have a long way to go. Expect continued poaching of small local startups by large outside players.
  4. Self-driving cars will continue to be tested …elsewhere. One company currently offers Phoenix-area residents the opportunity to test-ride self-driving cars that don’t have steering wheels or pedals. Just don’t expect Boston to be an early test market. It’s not our over-crowded and cramped former cowpaths-for-roads. The real problem: no one knows if, looking for open parking spots during snow emergencies, sensors in self-driving cars will be able to detect trash cans, traffic cones or folder chairs being used as space savers by local resident (except in the South End).
  5. The number of workers in the local gig economy will grow. This trend got a big assist from the new tax law. Because of new benefits slated for owners rather than to employees, some may decide incorporating themselves as a pass-through business is a win-win even if at the same salary. The number of new business starts will be misleading.
  6. Amazon won’t select Boston for its HQ2. There are plenty of reasons to move to Boston. We’ve got great colleges, skilled workforce, competitive professional teams but even though we made it to the next round, Amazon won’t select Boston. Why? Our expenses are too high and traffic is too snarled. But it was nice to make it to their short list.
  7. Job shortages affect range of fields. People with I. skills are in high demand. The biotech sector, projecting significant growth over the next five years, faces a shortage. Putting more emphasis on STEM education may help but there is a shortage in non-tech fields, too. The lack of caregivers looms large over the next 15 years as Massachusetts projects a 43-percent increase in the number of residents aged 65 and older.
  8. Expect turbulence in the nonprofit sector. Under the new tax law, charitable donations are expected to drop. Nonprofits, including colleges, will need to find ways to make sure to engage with and be connected to their donors.
Since localization is important at some point for most organizations, we think it is important to look at how trends interact differently in different markets so that you can anticipate them and develop ways to leverage them on behalf of local employees, customers and partners.

Wednesday, February 28, 2018

More Validation About Our Prediction About Living in the Age of Anxiety Or 3 Articles About De-stressing & 1 About Screen Addiction

One of our predictions for 2018 is that we're now living in an Age of Anxiety, driven in part by our screen addiction.

What we're seeing is confirmation of our prediction. In this blog post, we'll cite validation from the New York Times and Bloomberg.

Among the points we made about the Age of Anxiety was "We anticipate more coverage on stress, anxiety, mental health and ways to de-stress, which includes taking a break from your device – aka a technology cleanse or digital detox – which is healthy and a good idea but may seem impossible to do."

And that's just what we've been seeing. We'll tackle in a future blog post what it means for marketers to try to communicate with key audiences in such a way so as to minimize their stress levels. This is a real challenge because there's so much anger and resentment, sincerely felt by conservatives and liberals, that the personal -- like which team you root for and which coffee maker you use or what programs a brand advertises on -- has become politicized to an unprecedented degree,

But first, some advice on how to de-stress from the New York Times:
Clare Egan, an American biathlete, talked about the multiple techniques used to manage the stress of the transition from skiing to target shooting.





We'll continue to explore the Age of Anxiety because, I'm afraid, it's going to be a main theme for a while.

Monday, February 26, 2018

New York Times Validates Our Prediction About the 1st Amendment & Colleges

We try to stay away from politics but we also look at media issues, which includes the First Amendment and free speech and a free press.

With that in mind, in 2017, we predicted:
The first amendment becomes a battle-ground issue. Between campus culture wars(regarding who can speak on campus and who can disrupt those who try to speak on campus),varying definitions of hate speech and the more-open expression of bigotry, the fight to protect free speech will generate coverage in 2018. Part of the challenge is a polarize climate is finding the balance between allowing free expression and preventing bigoted express.
And in February 2018, we saw this New York Times' article, "Republicans Stuff Education Bill With Conservative Social Agenda," which includes pullout text that describes a "590-page higher education bill working its way through Congress" as "a wish list for those who say their First Amendment rights are being trampled."

And addressing those concerns will lead to others feeling that their First Amendment rights are being abridged. And the bill specifically addresses "universities where controversial, or sometimes merely conservative, speakers have sought to appear. Schools have denied speaking slots or put restrictions on them after some protests against the speakers have become unruly." The bill would force colleges to publicly declare their speech policies, so if they tried to change the rules ad hoc, depending on who was speaking, they would be vulnerable to free-speech lawsuits."

It's worth reading the article about how this is playing out. The article provides some details that suggest that the bill does not equalize things but, instead, tilts things in the other direction. In other words, it seems the bill will continue to use of the First Amendment as a battle-ground issue. And that, we think, is a mistake. 



Tuesday, February 20, 2018

How to Combat Fake News

After spending a lot of time monitoring the media -- particularly mainstream media with a liberal and a conservative bias -- it's clear that as a country, Americans can't agree on facts. 

Our intent is not to be political, though. The problem for journalists, the media, companies that rely on communicating via the media as well as the people who consumer the media is that: content designed to disinform is causing a credibility problem. (We realize "disinform" is not a real word but perhaps it should be. And we get the irony of using a made up word to discuss the implications of fake news. Also, there's a real difference between disinformation and  news with which one disagrees.)

As part of our list of ongoing predictions, we said we're going to have a problem with a shorter news cycle combined with fake news, which is not going to fade away in 2018. This will get worse as we get closer to the midterm elections.

So what can we do about fake news?

Facebook is altering its news feed, allowing users to identify sources they feel are credible. Google is also changing its algorithm. 

And some are hoping that Congress should get involved and regulate (or try to) big tech or hope that big tech itself will adjust things to reduce the impact of fake news while also helping users weaken the hold of addiction of their products and services.

We don't think those Congress will be affective here (not necessarily their fault; the companies on their own aren't able to figure out a way to improve their credibility).

One solution we'd like came from Jeffrey Herbst, president and CEO of the Newseum, in a Wall St. Journal op-ed column, "How to Beat the Scourge of Fake News: Facebook and Google can’t do it alone. Better educating consumers is crucial" in Dec. 12, 2016.

That seems so long ago, it might hardly still be relevant.

Herbst notes something important:
This is hardly the first time that fake news has been controversial. The “yellow journalism” of the late 19th century featured fake news, false interviews, and an obsessive focus on crime
His solution to fake news is to:
Teach media literacy to millions of students...They become better citizens by learning how to discern what is true and what is not on social media by analyzing sources and making evidence-based arguments.
We don't see this as a 100 percent solution by any stretch. But it is more effective than posting a list of apparent fake news as was done, recently, much to the humor of late night comedians.

Check out the article, and let us know if you have additional suggestions.

It's important for journalism, for public relations professionals -- and most of all, for our country.

Tuesday, February 13, 2018

Bloomberg Businessweek Validates Our "Age of Anxiety" Prediction

Add to Bloomberg Businessweek the list that already includes the Wall St. Journal and the New York Times of publications that have validated our prediction that 2018 is the "age of anxiety."

Check out our prediction here but check out, also, this article by Bloomberg Businessweek's Editorial Board: "A New Year's Wish: Better Social Media:Why is everyone hooked on a product that makes them miserable?" (Original print headline: "Social Media Doesn't Have to Be Terrible.")

A key line:
Across Silicon Valley, insiders have lately been raising similar concerns, and fretting that the business model of social media may be undermining the well-being of its users. A growing body of research suggests they have a point.
Even more significant:
Among the young, social media may be playing a role in rising rates of depression and suicide. It seems to induce feelings of envyanxiety and inadequacy. It appears to reduce self-esteem, inhibit sleep, interfere with schoolwork and (of all the ironies) encourage antisocial behavior. Some two-thirds of kids now say they wouldn't mind if social media didn't exist. And who can blame them? 
The problem is that it's hard to quit.
Welcome to what we’ve called the age of anxiety. The things that we rely on to get through our day, to connect to family, friends, colleagues, and our communities at large are the same things that undermine our sense of self and our happiness.


Worse – many of us recognize that our reliance on our screens and on social media is making us unproductive and unhappy but we can’t break the addiction. And this isn’t just a problem for teens; it’s a problem for everyone.


Bloomberg Businessweek’s Editorial Board suggests that “it’s up to social media business to make its products more humane and less exploitive” but we don’t think they are truly motivated to do so since making it easier to disconnect means taking a hit on their revenue.


Look, we don’t have an answer, either. And we continue to be on social media, too.


Hoping won’t make it so, but as Bloomberg Businessweek’s Editorial Board says about what social media tries to do – bring about human connection – “it’s worth reflecting on how to meet that desire (human connection) – without making everyone miserable in the process.”


Couldn’t agree with that more. Do you have suggestions for how to reduce our anxiety? Let us know.

Friday, February 9, 2018

Play the Retailpocalypse Game

We've been talking about retailpocalypse -- not because we want it to happen. But because we feel it is happening, and few are paying enough attention to it.

Interestingly, Bloomberg Businessweek is paying attention. They've developed a Retailpocalypse game to show how hard it is for malls to survive in this age of Amazonification.

You can play it here.

By the way, there's no way to win, we believe, based on playing the game several times.

Also, you should know: When the game ends, a laughing Jeff Bezos fills the screen.

We do hope Bloomberg is wrong but we definitely feel there will be a shakeout in retail.

Wednesday, February 7, 2018

Boston Globe's "Tech Nomad" Recognizes Screen Addiction + 3 types of solutions that aren't going to work

At some point there may be a backlash to this trend but for the moment, there is a rising recognition that as a society, we are overly dependent on our devices, and that what we're all suffering from is screen addition.

Screen addiction is something we discussed in our predictions for 2018, published in December 2017.

The Boston Globe's "Tech Nomad" columnist, Michael Andor Brodeur, recently wrote about this in a column entitled, "Hard Wired: Our smartphone habits are more like full-blown addictions. So how can we regain control?"

So we consider ourselves validated but that still means we're addicted.

 What's worse, Brodeur suggests that the proliferation of virtual assistants like Alexa presents another opportunity to become addicted to tech. And he's right about that.

So, what to do?

Brodeur cites other industry experts who suggest we should:
  • Simply switch your phone to grayscale. By muffling the ways your phone uses contrast, color, and, for lack of better phrasing, sparkly stuff to recruit your attention, the phone becomes less of a dazzling gem to gaze into, and more of a utilitarian brick.
Brodeur also mentions phone-free zones and Yondr, which provides a case in which you place your phone in spaces for artists, educators, organizations, etc. and the case, with a lock, prevents you from temporarily accessing your phone. Seems unnecessary. For all that, you could just agree to turn off your phone.

But the hard part is that so far in the articles we've read about phone addiction, we've come across three types of solutions:
  1. Rely on Apple and others to design smartphones that are less addicting.
  2. Ask Congress to find a way to regulate big tech to reduce distractions.
  3. Identify lifehacks (as in the bullet above) to weaken your addiction.
Of the three, the most likely to happen is #3. But we're open to suggestions. One of us goes on a Facebook hiatus for a week at a time, and combined with the decision to stop checking whenever an alert lights up his phone, finds himself less tense and anxious. But in our business, you can't go cold turkey on news and social media. Which doesn't mean we can't try to break the addiction, just that find ways to scale back and find a better balance.

Suggestions? Send them our way!