Tuesday, September 7, 2010

Interesting Fact about Newsweek's Twitter Feed

It's worth noting: that the cost of publishing a print version of Newsweek is why the Washington Post sold the mag basically for nothing.

Yet the number of people who follow Newsweek on Twitter is 1,260,755 -- almost the equivalent number to its circulation of 1.5 million. Clearly not all subscribers (I'm thinking here of medical offices) also follow Newsweek on Twitter.

So it's clear demand for Newsweek remains stable. Well, the demand for free access to Newsweek remains stable.

But online-only is not a viable long-term solution.

No comments: