- It's not only print media that can generate million-dollar annual losses. Salon has lost $15 million over the last five years, including an estimated $5 million in 2010.
- Driven by the need to generate the revenues necessary to sustain a journalistic operation, Salon is shifting its coverage from politics and news to softer, shorter lifestyle coverage. The problem: we already have a lot of sources for lifestyle news while we have fewer sources for traditional news coverage.
- Standalone media properties can't hope to compete against media conglomerates -- even today. That's the lesson, too, to be drawn from the recent Newsweek-Daily Beast merger.
One thing for sure, 2011 will continue to see pressure on traditional and online media.