There are two challenges facing mom bloggers and dad bloggers, too.
- If you treat it as a hobby, it stays a hobby.
Those who treat their mommy blog as a hobby tend to start writing when their kids are newborns, and the content they provide can often be interesting, humorous and helpful.
- It can't be only about your blog.
Another challenge for parental bloggers is that blogs themselves may not be the best mechanism these days.
And it helps to have a strong point of view and to think about reviewing and updating content along the way. That's what magazines geared to an age group (Cricket, Seventeen, Boys Life, Redbook, etc.) do -- they write new articles covering a standard set of topics like beauty, body, life, love and shopping (the key navigation buttons on redbookmag.com). I say this with deep respect for these publications that continue to cover similar issues but find new ways to address their readers' interests and needs.
It certainly takes more work, and it may well be challenging to come up with yet another new slant back-to-school shopping tips, but that's what parenting bloggers need to do to -- if that's their goal -- to maintain their blogs after the kids become teens.
The good news is, of course, there will always be another generation of clueless parents (speaking as one) who need parenting advice and will look for it online.