To Twitter or Not to Twitter

Last month, the Boston Business Journal (BBJ) ran an article, "Twitter away: PR pros mix business and pleasure."

I understand the need to embrace Web 2.0 and social media as a way to understand and evaluate it -- hence, as one initiative, this blog.

But I haven't seen a lot of business from the dozens of social networking communities to which I belong or have monitored (LinkedIn, Facebook, Plaxo, MySpace, etc.) There's a point at which those sites have been mildly fun -- Facebook's quizzes -- and mildly useful in finding or keeping track of former classmates and colleagues. And then it doesn't take much more for the time invested in these sites for me to feel like I must have something better to do. Like managing some of the back office work I should be doing.

For the time being, I'm not going to Twitter more time away. But I'd be interested to hear what the point of Twitter is from a business perspective.