Wednesday, November 19, 2008

Andy Sernovitz's Word of Mouth Marketing Manifesto

Since I've wrote about how to manage negative word of mouth, I thought it important to talk about the positive side of things.

Here's The Word of Mouth Marketing Manifesto by Andy Sernovitz
Adapted from Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz.

1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy: Earn the respect and recommendation of your
customers. They will do your marketing for you, for free.
3. Ethics and good service come first.
4. UR the UE: You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting or be invisible.
8. If it’s not worth talking about, it’s not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make business treat people better.
12. Honest marketing makes more money.

For more, got to Word of Mouth book. (c) 2006 Andy Sernovitz. This work is licensed
under the Creative Commons Attribution-NoDerivs 2.5 License.

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