I assume that our clients will already have asked the initial question: "What is Social Media?" But I think the other questions are worth asking, including:
- Why does it matter?
- What does it mean to my business?
- How do I do it right?
- How do I integrate across the Enterprise?
Meanwhile, check out Burger King's very interesting viral video, "Whopper Freakout," cited by Ad Age as a brilliant digital initiative. It's not the right approach for every company, but it's effective here.