Jeremiah Owyang's The Five Questions Companies Ask About Social Media

Forrester analyst Jeremiah Owyang has an interesting blog on web strategy. In a post from earlier this year, he suggests The Five Questions Companies Ask About Social Media.

I assume that our clients will already have asked the initial question: "What is Social Media?" But I think the other questions are worth asking, including:

• Why does it matter?
• What does it mean to my business?
  
• How do I do it right?
• How do I integrate across the Enterprise?

These are good questions that companies should ask themselves. The answers are likely to be different for each client, but should be asked.

Meanwhile, check out Burger King's very interesting viral video, "Whopper Freakout," cited by Ad Age as a brilliant digital initiative. It's not the right approach for every company, but it's effective here.