This week's articles seem to all be about what's dead or not.
No question that a whole lot of traditional media -- and PR -- is changing.
In the Dec. issue of Fast Company, best-selling authors Dan Heath & Chip Heath argue that we should "Fight the Urge to Think in Clever Taglines." (The article was re-titled from "Kill the Slogans Dead" for the online version.) "Made to Stick: The Anti-Slogan Argument: Fight the urge to think in clever taglines."