According to surveys on the perception of different careers (journalists, car dealers, etc.), journalists often score low – and bloggers will soon face the same if they don’t increase transparency about who they are and any potential conflicts of interests (free gifts, employment, etc.)
A couple of years ago, a political blogger famously talked to Bill Clinton without disclosing that she’s a blogger, and captured him saying something he shouldn't have, something he probably wouldn't have if he had known he was talking to a blogger.
I know, these days, everyone can be a blogger or a citizen journalist. But if you're at an event to blog about it, you should tell people you talk to that that's why you're there talking to them.
Meanwhile, the FTC's new rule on mandating bloggers to disclose paid relationships (including gifts) has generated a lot of initial buzz among bloggers.
It may be that people don't care, but I continue to think it's important to maintain credibilty. The FTC rule may not be a great rule, but at least they're trying to keep up with technology.