So it's come to this: the separation between editorial and advertising (also known as church and state) at a major newspaper has become blurred. While it seemed like there wasn't always a lot of separation at the smaller trade magazines, there was always a strong separation at major newspapers. Until now.
Check out an interesting Wall St. Journal article about the Detroit Free Press and Humana: "Major Detroit Newspaper Takes Cues From Advertisers; Free Press Gets Idea for Medicare Series From Humana, Defers to Target on Timing of Education Stories."
Given the significant ad slump everywhere, and the lousy economy in Detroit, it may not be surprising that it happened there.
I bet we'll see more of this kind of collabortion. We just won't always be aware of it.