TheDeal Validates Our Prediction About Online Subscriptions

Last month, we issued our annual list of predictions, and posted more details on Feb. 2, Prediction #3: 2010 will be the year of online subscriptions. The New York Times has already validated our prediction in an article last month. Now, TheDeal has validated the prediction, too.

In an article, "Creeping Towards Ubiquity: the Pay-for-Play Traditional Media is Striking Back, Winning Some Small Victories Over Digital Free-Content Rivals," Richard Morgan, who covers the media for TheDeal, wrote:

"Will 2010 be the year that traditional media companies disabuse consumers that information wants to be free? Maybe not, but it's off to a good start."

Morgan quoted Rupert Murdoch, who said, "The Philistine phase of the digital age is almost over. If we do not take advantage of the current movement toward paid-for content...content kleptomaniacs will triumph."

And then concludes: "Murdoch's assessment may not have convinced everyone, but there's no denying his message in gaining steam."