In an article, "Creeping Towards Ubiquity: the Pay-for-Play Traditional Media is Striking Back, Winning Some Small Victories Over Digital Free-Content Rivals," Richard Morgan, who covers the media for TheDeal, wrote:
"Will 2010 be the year that traditional media companies disabuse consumers that information wants to be free? Maybe not, but it's off to a good start."
Morgan quoted Rupert Murdoch, who said, "The Philistine phase of the digital age is almost over. If we do not take advantage of the current movement toward paid-for content...content kleptomaniacs will triumph."
And then concludes: "Murdoch's assessment may not have convinced everyone, but there's no denying his message in gaining steam."