Check out the Times article, "Journal vs. Times in Newspaper Battle Over New York Readers – And Advertisers" by blog fav Richard Perez-Pena. The article positions the Journal's new metro section as the latest front in a newspaper war (the advantage: reporters are already embedded). But beyond the scope of a NYT-WSJ war, Perez-Pena notes that the Journal's new section could also impact the New York Post, another News Corp. properties and one already serving NYC -- though not the upscale readers and advertisers.
Here are some key facts about the upcoming section:
- The Journal is investing $15 million in the new section.
- It will have a staff of 35 people (out of a staff of 750).
- Most of the reporters will be reassigned from other sections.
- The Journal plans to invest another $15 million in another attack on the Times, aimed at attracting women readers and more home subscribers (more attractive to advertisers).
- The new section will cover daily real estate news, cutlure, business, sports and some metro/government news.
Check out Perez-Pena's article for more details and insight.