Of the seven, I agree with four of them:
- Forgetting that the most important reason for choosing an agency is its ability.
- Not aligning client and agency interests and priorities is another mistake.
- Leaving the compensation discussion to the end of the process can cause contentious misunderstandings.
- Giving equal weight to all opinions at the company ignores the fact that different managers have different levels of experience, and sometimes, different expectations.
That said, I think a search consultant could be useful when companies decide to select an agency based on a Request For Proposal (RFP) process.
In part II, I'll write about aspects of RFPs.