Poulos makes a few points about what the future of advertising holds, which, because of new technologies, will bring about new levels of:
I agree with that -- just as we predicted in the 1990s that so-called "new media" would just be called "media." Until, of course, we got to a new "new media," also known as social media.
I think there's a chance we'll stop referring to social media even as Facebook, Twitter, LinkedIn, YouTube and others are integrated more closely into our smarterphones and are embedded in all sorts of devices, including cars. (For example: you'll be able to enter your friend's location from your contact database to program the address into your GPS.) That convergence will just be the way we live.
And I think the current wave of new media will just be called media by the middle of the decade.
Of course, it will be supplanted by even newer media. But that's grist for another blog article.