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Landlines and
cellphones that aren’t smartphones: The death of the landline has been
foretold for several years. And while we know of some people who have given up
their landline and only use a cellphone, and even more people who maintain a
landline but never check their landline’s voicemail, the vast majority of
Americans continue to own a landline even if they don’t use it regularly.
What’s saving the landline? Packages that combine phone, Internet and cable
offerings and because a landline is probably the cheapest communications
service most of us use. As for dumb phones, they’ll continue as long as parents
want to equip their kids with a phone for emergencies but one that won’t
distract them as a smartphone will.
o
Press releases: Reporters have
been wishing for press releases to die just as VCs have been wishing the death
of PowerPoint so that they never have to be bored again in another pitch
meeting. Despite social media, there’s still a place and a value to press
releases.
o
CES: Last year we
said CES was being supplanted by SXSW, which focuses more on social media and
apps. We stand by that but we don’t think CES is dead, it’s just declining in
impact. There were far fewer articles and broadcast stories covering the latest
CES tech but CES still gets covered (even if to say how boring it was).
o
Privacy:
Facebook and most social media has basically killed off the traditional
definition of privacy -- nothing new about that. But pundits proclaim privacy
is dead overlook the fact that each time Facebook revises its privacy policies,
there's often media coverage and a negative response. (Of course, the negative
response has never stopped Facebook.)
Let us know if you agree or disagree. Check back tomorrow for additional predictions or click here for Part I, Part II, Part III, Part IV, Part V, Part VI or Part VII.
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