But his current column, "Inside Forbes: 11 Realities And Observations About The News Business, Like Them Or Not," is definitely worth reading for the following observations. (I'm not going to repeat all 11 items -- go read the column for yourself -- I'm just pointing out those I find most significant, and including some of my observations based on D'Vorkin's.)
- Content needs to be mobile-friendly and easy to consume -- but much of it is not. One problem is that when you click on a website on your mobile, often you'll get a pop-up ad (Forbes does this to, by the way) that you can't exit from because the form factor doesn't let you scroll easily to find the X. That's annoying and a problem.
- Ad-blocking software will get more popular -- a trend we didn't really address for 2016, but I tend to agree. The rise of ad-blocking will hurt online ad revenue that media properties can generate and depend on -- this is will lead to lower revenues, layoffs, and more media properties being shut down. Oh, and higher subscription fees for those media outlets that have a paywall.
- Facebook is not just a social network. It is a media play, and other sites' traffic rates are declining because people check out the headlines and comments on Facebook without clicking through. Again, that will affect online ad rates.
- Lest you think Facebook is unstoppable, it is facing stiff competition from messaging apps like Kik, Snapchat and Whatsapp.
- A lot of the media sites (and quasi-media/e-commerce sites like Refinery29) that are doing well are targeting women. That says something for companies looking to target customers.
- Death of Page Views -- which even D'Vorkin admits has been a prediction that people have made for years now. But this time, it's different because there are new data and engagement possible via mobile.
Anyway check out his article.
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