Here is our final list of ongoing trends that we predicted would be significant in 2020. (Part one is available here and part two here.)There's not as much description of the trends because we think, since they're ongoing, they need no introduction. Our point in highlighting them is that some trends don't immediately fade away. Obviously some trends disappear. But just because a trend went mainstream one year does not mean it goes away the next.
These ongoing trends can continue to be relevant in subsequent years. That's why we always identify ongoing trends, and why we think it's worthwhile to look at which ones made a difference.
Here are grades for 21 ongoing trends.
1. Robocalls won’t go away. Grade A.
2. More home exercise equipment will offer at-home streaming classes. We didn’t anticipate the huge growth in the sector but we were right about at-home streaming classes. Grade: A.
20. More small colleges will merge or close. We expect more of that in 2021. Grade: B.
21.We did pretty well with this set of predictions. We think many of these trends will continue to have impact in 2021.