What's the impact of the Leno-Letterman commercial

It was a great move by Letterman/CBS & Leno/NBC to run the commercial during the Super Bowl.

The ad was the funniest aired during the Super Bowl, and was one of the funniest things Leno has down in sometime. Inside baseball, sure -- my kids didn't get it -- but they're not the target audience for late night TV, yet. It showed they both could laugh at themselves, and it generated buzz, not a bad thing for either show. It won't stop the audience erosion that all network TV is experiencing, but it certainly gives adults a reason to talk about Letterman, Leno and their shows.

The real question is: what does Oprah get from appearing with Letterman in a second Letterman/Super Bowl commercial (as she did in 2007)? I'd say funny is funny, and that doesn't hurt.

Getting on "The Oprah Winfrey Show"

There was a time when a lot of prospective clients asked about getting on "Oprah."

We can point to success in that a client's customer once made it onto the program. The show's producers saw an article in More Magazine that featured a senior athlete, and taped a segment with her for the episode.

I came across a good article, "How to Get On the Oprah Winfrey Show? Getting Pierce Mattie PR Clients on Oprah!"

They suggest asking the following questions:

1) How do I see myself or my product fitting into the format of the show?
2) Why would Oprah put me on her show?
3) Is my story new, unique, different - not yet covered?

There's a bit more to the article; it's worth checking out.