There was a time when a lot of prospective clients asked about getting on "Oprah."
We can point to success in that a client's customer once made it onto the program. The show's producers saw an article in More Magazine that featured a senior athlete, and taped a segment with her for the episode.
I came across a good article, "How to Get On the Oprah Winfrey Show? Getting Pierce Mattie PR Clients on Oprah!"
They suggest asking the following questions:
1) How do I see myself or my product fitting into the format of the show?
2) Why would Oprah put me on her show?
3) Is my story new, unique, different - not yet covered?
There's a bit more to the article; it's worth checking out.