Tuesday, July 8, 2008

How Much Longer Will "Front Page, Above the Fold" Be an Important Designation?

Just described the significance of an article in that it was published on the front page, above the fold.

For traditional PR, that kind of placement in a newspaper would be a home run. You couldn't do better than that for a newspaper.

Don't get me wrong, getting that kind of placement in a newspaper would be a great, but for some clients, getting your news on a key website's home page and highlighted in the publication's newsletter is a home run.

I wonder how long that "front page above the fold" will be a relevant designation.

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