Thursday, October 23, 2008

How to Create a Media Log -- and Why

Deborah Zanke, a freelance consultant specializing in the nonprofit social services industry, wrote a useful blog article about how to create a media log -- a tool that can help track who you've talked to, how often you talk to the reporter, and the results of your contact.

Her article, How do you track your media coverage? is useful, especially for organizations that are looking to establish themselves.

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