Tuesday, September 16, 2008

Solved: Why the Wall St. Journal is Competing Against the Times in Reporting about the Difficulties of the Wealthy

Readers of this blog know that I've been closely following the competition between the New York Times and the Wall St. Journal in covering the impact of the economic downturn on the super rich.

For a long time, the Times seemed to have this category to itself. I wondered why the Journal was trying to compete in this niche.

Now I know why. The Journal is launching a new magazine. Read about it in "A Magazine for the Rich (and Lucrative Ads)."

We can bet the Times and Journal will continue to compete regarding who can better cover the travails of the super-rich.

Just check out, "In Tough Times, Even the Billionaires Worry," which ran last week in the New York Times.

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