- Anticipate
- Give 'em a reason to care
- Give 'em a reason to believe
- Go human
As for editors at the NY Times giving free PR advice, I guess turn-about is fair play. After all, this blog often gives advice to newspapers on how to run their business.
Tuesday, April 7, 2009
NY Times Offers PR Advice to Bank of America
The New York Times published a special "DealBook" section that included an unexpected article: "How to Win the Spin the Win Game: Some Advice for Ken Lewis." Written by Paul Pendergrass, a PR pro, the article lists more than five things Lewis ought to do -- compared to the five actions we suggested for AIG -- but they're pretty good, including:
As for editors at the NY Times giving free PR advice, I guess turn-about is fair play. After all, this blog often gives advice to newspapers on how to run their business.
As for editors at the NY Times giving free PR advice, I guess turn-about is fair play. After all, this blog often gives advice to newspapers on how to run their business.
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